Accountants interested in CPA marketing should look at the diverse ways they can promote their firms online.
Online Marketing Coach provides a wealth of CPA marketing services, including search engine optimization (SEO), paid search (also known as pay-per-click or PPC), email marketing, link building, reputation management, social media, web site design, programming, custom applications and more.
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Mike Murray, who provides CPA marketing services through Online Marketing Coach (a service of World Synergy), has more than 25 years of newspaper and Internet marketing experience. He has worked with Bissell, FedEx Custom Critical, Kent State University, Little Tikes, Key Bank, Eaton Corp, Cleveland Clinic and hundreds of other businesses.
To succeed online, CPA firms need to understand what keyword phrases to target in light of their web sites.
In other words, the domain, web site age, page titles and content will help determine what rankings CPA marketing can achieve.
Some accounting firms just make a web site and walk away without developing a comprehensive Internet marketing strategy that reflects the overall business goals and activities.
As a long-term strategy, SEO makes sense. But CPA firms should also look at other tactics, including paying for clicks, developing email marketing campaigns and seeking free and paid links that can also influence search engine rankings on Google, Bing and more.